As a coach, I will:

• Always conduct myself to the highest levels of ethics, integrity, accountability and responsibility.

• Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.

• Maintain the good reputation of the coaching profession in general.

• Comply with any commercial agreements made with clients.

• Make commercial agreements with clients that are fair and reasonable.

• Represent true levels of my own status, title, competence and experience in order not to mislead, misrepresent or defraud.

• Clearly state to clients and potential clients, the terms of any commercial agreement including the expectations of both parties.

• Make no claims or implications of outcomes that cannot be demonstrated or guaranteed.

• Obtain written permission from any client or potential client before releasing their names in any capacity.

• Respect the absolute rights of client’s confidentiality except as expressly permitted by the client or potential client in writing or as required by law.

• Recommend, to the best of my ability, different coaches or resources when these will be more appropriate to the client’s needs.

• Avoid all conflicts of interests and give notice of such potential conflicts to the client.

• Refrain from offering professional information or advice that I know to be confidential, misleading or where the accuracy is beyond my competence to assess.

• Respect all copyrights, agreements, work, intellectual property, trademarks and comply with all laws covering such areas.

• Comply with all laws and by-laws of Australia and, if coaching clients based abroad, with the laws of the client’s country.

• Ensure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the requirements of the Australian Advertising Standards Authority.